Three worlds, one house.
Rooted in heritage, designed for where you're going.
South Asian roots. Years in New York. Now home in Manila. by JuhiC lives at the meeting point of those three worlds — the craft of South Asia, the ease of the West, and a Philippine sense of light.
The pieces Juhi grew up loving were saved for occasions — brought out three times a year, then folded away. by JuhiC was built to change that: heritage you don't save for occasions — made to move between celebrations, long dinners and ordinary days alike.
By hand, in small numbers
Every Tairana set is cut from breezy natural fabrics sourced across South Asia and Southeast Asia and shaped by Philippine craft — finished by hand, in small runs of three to four pieces per size.
Each piece carries about three inches of allowance in its side seams. That is a quiet promise: this garment expects to be tailored to you, and to be refitted for years.
Meet the collection→
"Made to be worn. Made to be reimagined. Made to be collected."