Tairana — to float
Nine complete sets, each one a whole look — designed to carry you across the occasions of a life, and the days in between.
South Asian roots. Western influence.
Philippine upbringing.
by JuhiC lives where three worlds meet. The craft is South Asian — hand-set stones, scalloped trims, dupattas that hook on and stay. The cut is Western — trousers, vests, a bustier you could wear to a meeting. And it is all made by hand in Manila, in small runs, by people who take their time. The result is heritage you can put on for a Tuesday.
One set. Many ways to wear it.
The craft behind every set
Each Tairana set is cut from breezy natural fabrics sourced across South Asia and Southeast Asia, shaped by Philippine craft, and tailored with the ease of Western dressing — a bustier, a vest, a trouser you already know how to wear. Finished by hand, made in small numbers — designed to be worn for years, not seasons.
Saira
"Delicate, but daring. Graceful, but bold."
"A butterfly in the ocean? Unexpected, but that's what my pieces feel like to me." — Juhi
Discover Saira→
Meet Juhi
South Asian roots, years in New York, now home in Manila. Juhi lives the three worlds these clothes come from — and built by JuhiC for every woman carrying more than one of them.
Read her story→Made to arrive beautifully
Every set is considered from the first stitch to the moment it opens — and for a little while after.
And once it's yours
When your set arrives you're invited to book a one-on-one with Juhi — how to wear it, how to make it yours, and what it goes with in the wardrobe you already own. Twenty minutes, no charge, no catch. It's the part of this we like most.
Find your fit with confidence
Every piece comes in sizes XS–XXL, each with room to tailor — listed with detailed measurements and a full size guide. And our fabrics are meant to live with you: they breathe, soften, and relax beautifully with wear.
Detailed measurements
Sizes XS to XXL, with a clear size reference on every product page — no guessing.
Honest fabric guidance
We tell you exactly how each fabric behaves — its drape, weight, and how it softens over time.
Made to be tailored
Every piece is cut with about three inches of allowance in the side seams — room for a tailor to fit it precisely to you, now and years from now.
Or ask us first
Send your measurements before you order and we'll recommend a size — or book 10 minutes with our team to talk it through. Pieces are final sale, so we would rather help you get it right than have you send it back.
Tairana, in full bloom.
This run won't wait.
Every set is cut in a small run — three or four pieces to a size, finished by hand and then let go. A size that sells out returns only if enough of you ask for it, and not always. If one of them is yours, it is yours now.
Explore TairanaThe details, up close
Beadwork, mirror work, pleating and ruffles — the parts you only see up close, all set by hand. More on @byjuhic
Don't lose the thread.
First access to new pieces before they're gone, the story behind each set, and glimpses of what we're making next.
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